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Will Guidara - Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect | Hardcover Still Fruit Drinks avoiding the 'lava' belowDiscover the essential lessons in service and leadership from Will Guidara, author and former co owner of the world renowned Eleven Madison Park. This bestselling guide details the transformation of a struggling New York City restaurant into the best in the world through radical reinvention and memorable, over the top hospitality. Guidara shares how his team delivered extraordinary experiences, such as surprising guests with a magical sledding trip to