No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich Retailing this book brings the subject

this book brings the subject to life

ISBN13: 9780385132312 ISBN10: 038513231X Material Type: hardcover

ISBN13: 9780842353809 ISBN10: 0842353801 Material Type: hardcover

As "locavore" becomes part of our everyday vocabulary and food critics continue to give West Coast cuisine accolades for its freshness and sustainability

No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich Retailing this book brings the subjectSELL TO THOSE WHO SPEND: Market to the Affluent THE SCARY TRUTH: The middle class consumer populationand their buying poweris massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass Affluent, Affluent, and Ultra Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. Millionaire maker