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Publisher: Wiley
This updated and enhanced Seventh Edition of CHEMISTRY IN FOCUS helps students develop an appreciation for the molecular world that underlies the world we can see
accessible writing along with her popular and effective video materials
ISBN: 9781292451992
Advertising and Consumer Society: A Critical Introduction Subject_Management Information Systems Publisher: WileyOverview This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising. From an investigation of advertising's crucial function in media