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" - Ken Blanchard coauthor of The New One Minute Manager® and coeditor of Servant Leadership in Action
systems engineer
“Marathon III” performance stretched 78 hours and included 576 pages of rhyming lyrics
as well as his devotion
Once Upon an Innovation: Business Storytelling Techniques for Creative Problem Solving Author|Freya Manfred " - Ken Blanchard coauthor"Logic will get you from A to B. Imagination will take you everywhere." Albert Einstein Since the early 2000s, business storytelling has become a widely accepted strategy for companies around the world. Stories are harnessed in advertising, marketing, PR, and even leadership and culture development. Now for the first time ever, Once Upon an Innovation builds upon these practices and applies story techniques to creative problem solving and innovation.
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