Online Access for Corporate Finance: International Student Edition Course_CSC 270 -Demonstrates the applicability of the

-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution

Publisher: University of Hawaii Press

flowcharts throughout help simplify and clarify more complex concepts and procedures visually

learner-centeredness

Online Access for Corporate Finance: International Student Edition Course_CSC 270 -Demonstrates the applicability of theOverview Corporate Finance, by Ross, Westerfield, Jaffe, and Jordan, was written for the corporate finance course at the MBA level and the intermediate course in many undergraduate programs. The text emphasizes the modern fundamentals of the theory of finance while providing contemporary examples to make the theory come to life. The authors aim to present corporate finance as the working of a small number of integrated and powerful intuitions rather