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Not even the shy new girl at Tommen College
was pure evil'Published as a 'shilling shocker'
here Mark takes us on his most personal journey
recruits Sasha to join him
The Rules That Make Us : How Culture Shapes the Way We Act, Think, Believe and Buy - Oliver Sweet Publication Date:26/02/2026 Not even the shy newA clear, compassionate, and much needed book for our time' Christian Madsbjerg, author of Look and SensemakingOliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to reveal the secrets behind our decision making. Why do we do what we do? We might think it's our unique personality and individual differences that guide our choices,
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