Theory of the Gimmick: Aesthetic Judgment and Capitalist Form "Gentle parenting" can encourage emotional

"Gentle parenting" can encourage emotional turbulence - even violence - in children as they lash out

danger looms close

and increasingly

When fifteen-year-old Maribel Rivera sustains a terrible injury

Theory of the Gimmick: Aesthetic Judgment and Capitalist Form "Gentle parenting" can encourage emotionalChristian Gauss Award Shortlist Winner of the ASAP Book Prize A Literary Hub Book of the Year "Makes the case that the gimmick is of tremendous critical value Lies somewhere between critical theory and Sontag's best work." Los Angeles Review of Books "Ngai exposes capitalism's tricks in her mind blowing study of the time and labor saving devices we call gimmicks." New Statesman "One of the most creative humanities scholars working today My god, it's